Description
Getting people through the door for a first session is a different challenge from keeping them engaged across a full program. The factors that drive initial sign-up — novelty, social pressure, a promotional offer — are rarely the factors that sustain participation over time. Understanding what does sustain it, and designing programs deliberately around those factors, is one of the most practically valuable things a recreation professional can develop.
You’ll work with:
- Motivation frameworks applied to recreation: autonomy, competence, and social connection as drivers of sustained participation
- Drop-off diagnosis: identifying the program design factors most commonly responsible for participant attrition at different stages
- Re-enrollment design: building the program experience and follow-up systems that make continued participation the path of least resistance
Timeline: +/- 4 hours
Outcome: A more deliberate approach to participant engagement — with the design frameworks and diagnostic tools to build programs that sustain participation rather than relying on constant new recruitment to replace attrition.
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